Your clothes can introduce themselves.
Every Love, Emma piece has a soft, sewn-in smart tag — never scratchy.
How it works
- Find the soft tag sewn inside your garment — at the back of the neckline on tops, jackets, and dresses, or inside the waistband on pants.
- Scan its QR code with your phone camera or a screen reader app.
- Hear a full description of your piece, plus simple care instructions.
Made to be accessible
Our smart tags were designed for girls and women who are blind or have low vision — so you always know exactly what you're wearing.
- Works with VoiceOver on iPhone and TalkBack on Android.
- Helpful apps: VIP Code Reader, Seeing AI, and Envision can help you find and scan the tag.
- Tags are printed on soft modal cotton and stay readable wash after wash.
No screen reader? No problem.
Our website has one built in. Open the pink Accessibility Menu at the bottom right of the page, then choose the Screen Reader card at the top left of the menu.
Love, Emma — Inclusive Fashion for Women. Made with Heart.